Rebranding of
AHM Group

AHM Motorsports is a leading motorsport team based in Malaysia. It was founded in 1980 by former racing driver Kenny Chua, who is also the team principal. AHM stands for "Ah Hong Motor"

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Written by GIVI Tekhne Moto Team

4 min read
Published on 21.03.2023 ยท 1:07 UTC+7

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The team has had a long and successful partnership with Yamaha, which has enabled it to become a Yamaha satellite team since its inception. Over the course of 30 years, AHM has had many successful riders, including A, B, C, D, E, F and G, and has established itself as one of the top motorsport teams in Asia.

In addition to its successful efforts in the Cub Prix Malaysia Championship, AHM Motorsports has also made a name for itself in other motorsport categories such as ARRC, Superbike600 and Spain Superbike. This has further enhanced the team's reputation as a force to be reckoned with in the motorsport community.

AHM Motorsports has recently undergone a significant rebranding and restructuring to better align its offering with the needs of its partners and stay ahead of the competition in the rapidly evolving motorsport industry.

The rebranding involved a complete overhaul of the company's branding, including its logo, website, marketing materials and messaging. The new logo features a sleek and modern design with a stylised symbol that represents the company's commitment to speed, precision and innovation.

In addition, AHM Motorsports has restructured its operations and services to better align with its new strategic direction. The company has expanded its offerings beyond traditional racing events to include a broader range of services such as high-performance vehicle rental, race car maintenance and repair, and driver training and development programmes. In addition, a new business division has been created to focus on training new drivers to meet the needs of its diverse partner base.

To support these changes, AHM has invested heavily in talent acquisition and development, hiring experienced engineers, mechanics and trainers, and offering extensive training and development programmes for its drivers and staff. This has led to significant growth in revenue, partner satisfaction and a global presence with new race events and partnerships with top motorsport and non-motorsport companies.

The company's renewed focus on speed, precision and innovation has made it a leader in the industry and the first choice for racing enthusiasts and professionals.

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